Humans are naturally drawn to scent.
So, how are you using this to your advantage? If you're serving pre-packaged baked goods (besides being expensive and lacking customization) you're missing out on the biggest freebie of all โ aroma.
Scent is the strongest sense linked to memory & emotion.
75% of emotions generated daily are due to what we smell.
Scent affects concentration, memory recall, mood & emotion.
Back-of-house benefits, using
complete mixes.
With kitchen turnover rates at an all-time high, products with simple preparations are more valuable than ever. Operators can boost efficiency without sacrificing creativity.
โข Reduce prep time and costs while maximizing your ability to create comforting recipes
โข Provide nostalgic flavors that change daily or seasonallyโwe'll even help you create the recipes
โข Accommodate varying headcountโone batch at a timeโwith 100% yield & zero waste
Best of all, the aroma of fresh baked foods helps make every day feel like they are home.
SOURCES: [Why (and How) Smells Trigger Memories] & Scent Marketing Research and Scent Statistics โ Mood Media