Humans are naturally drawn to scent.
So, how are you using this to your advantage? If you're serving pre-packaged baked goods (besides being expensive and lacking customization) you're missing out on the biggest freebie of all — aroma.
Scent is the strongest sense linked to memory & emotion.
75% of emotions generated daily are due to what we smell.
Scent affects concentration, memory recall, mood & emotion.
Back-of-house benefits, using
complete mixes.
With kitchen turnover rates at an all-time high, products with simple preparations are more valuable than ever. Operators can boost efficiency without sacrificing creativity.
• Reduce prep time and costs while maximizing your ability to create comforting recipes
• Provide nostalgic flavors that change daily or seasonally—we'll even help you create the recipes
• Accommodate varying headcount—one batch at a time—with 100% yield & zero waste
Best of all, the aroma of fresh baked foods helps make every day feel like they are home.
SOURCES: [Why (and How) Smells Trigger Memories] & Scent Marketing Research and Scent Statistics – Mood Media